I'm currently a Software Engineer at Snap, specializing in consumer-focused system architecture. My expertise lies in developing scalable data systems, particularly within social and consumer-oriented platforms.

My journey began at Yelp, where I engineered systems for metrics, logging, and tracing infrastructure. Later, I transitioned to Snap's ads ecosystem, focusing on Ads Targeting. My work at Yelp improved developer efficiency and reduced operational costs, while at Snap, I've contributed directly to revenue growth through targeting optimization.

In my spare time, I develop iOS apps to solve personal needs, which often inspires content for this blog. I'm quite active on X - feel free to connect with me there for discussions and updates.